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  • 10/11/2025

What Is Schema Markup and Why It Matters for SEO

Schema Markup (also known as Structured Data) is a special code added to your website to help search engines understand your content better.
By using Schema, your site can show rich results on Google - such as ratings, prices, FAQs, and event details - making it stand out in search results.

Benefits of Using Schema

  • Improves your website’s visibility in Google search.

  • Increases click-through rate (CTR) with eye-catching snippets.

  • Helps Google understand your organization, products, and articles more clearly.

Common Types of Schema

  • Organization Schema – Defines your business name, logo, and contact info.

  • Article Schema – Describes blog posts or news content.

  • Product Schema – Shows product details, price, and reviews.

  • FAQ Schema – Displays question-and-answer lists in search results.

  • Breadcrumb Schema – Helps users and search engines navigate your site hierarchy.

How to implement Schema (JSON-LD format – recommended by Google)

All Schema should be inserted in the

<script type="application/ld+json">
  {...}
</script>

Example: JSON-LD Code 

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "ABC Digital",
  "url": "https://abcdigital.com",
  "logo": "https://abcdigital.com/logo.png",
  "sameAs": ["https://facebook.com/abcdigital"]
}
</script>

 

Common Types of Schema for SEO

Depending on your website type, you should implement the following Schema Markup to improve visibility and help search engines better understand your content:

Schema Type

Best For

Purpose

Organization / LocalBusiness

Homepage, Contact Page

Helps Google understand your business information and display it in the Knowledge Panel.

WebSite + SearchAction

Entire site

Enables a site search box directly in Google search results.

BreadcrumbList

Entire site

Shows breadcrumb navigation in search results.

Article / NewsArticle / BlogPosting

Blog posts or news articlesDisplays author, date, and image in rich results.

Product + Offer + Review

eCommerce websites

Shows product price, availability, and customer ratings.

FAQPage

FAQ or service pages

Displays question-and-answer sections directly in Google results.

HowTo

Tutorial or guide content

Displays step-by-step instructions in search results.

Event

Event-related pages

Shows event name, date, and location.

VideoObject / ImageObject

Pages with videos or images

Helps Google understand and index your media content.

 How to Test Schema

 After adding Schema, use Google’s Rich Results Test

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